Thursday, September 15, 2011

Look what our phones can do now

Maps have been around for hundreds of years, and possibly even over a millennium. They have helped billions of people who were lost, wanted to know where something was located, or how far a location was from them. Recently though, cell phones have been equipped with navigation systems. One doesn't realize how helpful these devices can be until they are in a situation where GPS is needed.

In the AT&T commercial, two children dress up to be Hansel and Gretel. They drop bread crumbs behind them as they walk, to leave a trail, but at night they don't see the crumbs. Hence, "Gretel" takes out her cell AT&T cell phone and uses GPS to find their way back to the cottage. Would the children have been able to get back if they had a map with them instead?

AT&T's unique advertising technique makes me question whether technology is becoming too powerful in our society today. Traditional approaches to problems, like the one faced here, do still exist; however, the twenty-first century has been named the digital age where people rarely talk about the disadvantages of technology. Cell phones, GPS, and the computer have certainly saved many lives and made communication more efficient but they have become detrimental to our society too. For instance, machinery has raised unemployment levels since it lowers the amount of workers needed to complete a task. Radiation from having these devices near one's head or lap is an issue to consider too. Furthermore, others are too dependent on navigation systems--such as when they use GPS to get to a friend's house five minutes away.

9 comments:

  1. Expand on the dependency on navigation systems. Say a bit more about the digital aid. I'd say the part about machines replacing workers is superfluous, it doesn't really support the point.

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  2. I really liked the angle from which you approached this commercial. I definitely didn't look at it that way at first, so it was interesting to see your point of view on it. However, I do think your post would benefit from deleting or editing your first paragraph so that it is more focused on your final point about society being too reliant on technology.

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  3. I found your approach and idea very interesting for this commercial. I personally liked the way you started broad and centered more towards the end; however, maybe you could elaborate more on the negatives of technology since it was possibly the most original part of it. It was really great overall!

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  4. I really liked your interpretation of this ad. However, I do think you should trim the first paragraph and join the first two, because they both give background information, and would more efficiently work as one paragraph.

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  5. I think that overall the point of the post was good. As with everyone else I would have to say that over all the first paragraph isn't really necessary to this. Just work more on the last two paragraphs, they're already headed in the right direction so keep going with that.

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  6. I think it is very interesting that you comment on the negative effects of technology, especially because the commercial you analyzed is trying to glorify technology. I also like that you open with the mention of maps, but if you found a way to weave these negative effects of technology throughout, the piece as a whole might be more engaging and complete.

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  7. I think that if you combined the first two paragraphs, and then expanded the point of the second paragraph the blog could be even better. Overall the blog was good and the reliance on technology was an interesting point to make

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  8. I think your paragraphs were really well written. However, I think you could have focused more on the point you are trying to make instead of trying to fit so much information, some of which wasn't really supporting your thesis. Maybe you can edit the last paragraph, focusing more on the negative side of the digital age. But overall, I think it was really good.

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  9. I agree with your point that we are too dependent on technology. I also really like the first paragraph and the style of it. Don't remove it! Keep that style throughout your paragraphs. The "digital age" sentence could be rephrased. I really like this post! Great job!

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