Pantene is a company that uses unique advertisements:
After viewing the extraordinary Pantene commercial, many people may wonder, why and how is a deaf girl trying to learn the violin? The child's disability, along with the complexity of even playing a violin, causes her goal to be very difficult to achieve. Pantene's narrative envinces that this girl has been using music to help her surpass the obstacles she faces--bullying and a sense of difference.
When the deaf girl is on stage performing at the end of the commercial, she envisions all of her past struggles, as if they are motivating her or even escaping her mind with each note she plays. The audience's reaction, which includes a standing ovation, leads us to believe that this deaf girl has successfully learned how to play the violin and has overcome her hinderance. Nevertheless, the production and applause that follows the girl's recital may just be part her imagination. How do we know that the deaf girl wasn't dreaming about feeling accomplished?
It's surprising that the commercial's ostensibly feel-good narrative is, in fact,
for the shampoo company Pantene. How does this promotion relate to a deaf girl playing the violin? The slogan "you can shine," may help the viewer understand that anything is possible; however, Pantene may be trying to make another point. If you are deaf or blind you may never be able to hear music, or see beautiful hair, but you can still smell the great scent that Pantene gives off.